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WWF - 8 Minute Animals

WWF
29/05/2015
Advertising Agency
Shanghai, China
6
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Every 8 minutes, a species vanishes from the world, according to the UN Environment Program. We wanted to create awareness and get Chinese authorities to take stronger action on critically endangered species. The illegal wildlife trade is a big part of this problem. Animals like tigers, rhinos and elephants are at the brink of extinction, fueled by demand in China. We created "8-minute animals ... A Chinese artist painted endangered animals on special posters, using water, which evaporates after about 8 minutes. Then he repaints them again throughout the day.
About VML China
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 

VML is a WPP agency (NYSE: WPP).
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