Junior Creative Team ‘Very Serious Partners’ Take Agencies’ TikTok Accounts Hostage
As UK job losses rise at a record rate, two enterprising young creatives, trying to break into the advertising industry, have come up with a bold scheme.
Calling themselves the ‘Very Serious Partners’, the pair (who may or may not be Oliver Finel & Alex Morris) have reserved the TikTok usernames (or ‘handles’) of the biggest agencies in the country and created the accounts.
Their hostages include:
- AMV BBDO
They say they will release the accounts back to the agencies if they offer them a placement by midnight on Thursday.
They have already started uploading content to the accounts and will continue to do so until their demands are met.
The pair have been on placement at two agencies since they graduated but were finding fewer opportunities as the country’s job situation worsened. With no option to knock on agency doors due to lockdown, they decided to take matters into their own hands.
They have already had positive responses from industry leaders, including the CEO of TBWA/London, Sara Tate.
In a statement the Very Serious Partners said “FOR TOO LONG, THEY HAVE SLEPT ON TIKTOK AS A CHANNEL, SAYING ‘IT’S JUST FOR TWERKING TEENS’ AND ‘LET’S ADD IT TO THE END OF THE BRIEF IF THERE’S ANY BUDGET LEFT’… OUR DEMANDS ARE SIMPLE. IF THEY GIVE US A PLACEMENT, WE WILL RETURN THE ACCOUNT TO THEM. UNHARMED.”
Their ransom video on Twitter and LinkedIn last night is already going viral.
