Jude Bellingham Reminds Us That No Matter Who You Are, You Can Score Goals with adidas

Tom Emmerson directs adidas’ latest campaign for the new Predator Victory. 

Created by The Midnight Club and directed by Tom Emmerson through Business Club, this high-octane lm for adidas takes viewers on the madcap race to become the world’s top goal scorer; from Parisian estates and stuffy offices to scrappy Sunday league and the heights of international football. Featuring a plethora of high profile cameos from football’s biggest stars and Tom’s signature style, the film asks, “is it all in the boot?”.

Tom has a history of creating bold visuals with his award winning music videos and captivating films for fashion house House of Errors. Having already crafted viral campaigns for Jude Bellingham & adidas Originals in 2024, Tom was invited back to play in adidas’ larger sandbox of stars.

When a 10 year old girl, a middle-aged accountant and a pensioner get their hands on the new adidas Victory boot, they are suddenly thrown into a competition with football's biggest stars, including the likes of Jude Bellingham, David Beckham and Zinedine Zidane.

Striking a perfect balance between humour, relatability and cinematic spectacle, Tom’s film reinforces the idea that no matter who you are, you can score goals with adidas.