JSA's Jim Weedon Captures Action-Packed Idents for Sky

JSA’s master of dramatic suspense, Jim Weedon, was brought in to help Sky Living rebrand themselves as Sky Witness in his latest series of idents. 

Each one depicts a different genre to match with the channel’s emphasis on US drama, specifically legal, police, medical and forensics. 

Shot as POV spots over 4 days in Toronto, Canada, the viewer gets fully into the action as the titular ‘witness’ for a fun bit of 4th-wall breaking.