BMW Launches 3 Series in China with High-Octane Campaign

JSA's prolific director Hans Emanuel has helmed the latest film for BMW China to help launch its new 3 Series car in the Chinese market.

A true labour of love, the film was shot in a remote desert near the Chinese / Mongolian border after weeks of pre-production and against a background of 40mph winds and harsh climate conditions, not to mention sandstorms.

The result is a powerful tour-de-force with beautiful photography and gorgeous sound design, which both showcases the car and keeps us watching until the end.

The spot features everything Hans does best, from stunning visuals to striking dance moves, and from epic car shots to crafted sound design.

Hot off the back of his recent spots for Jockey Underwear, Garnier, and Benzina, Hans is a truly versatile director with a knack of breathing life and energy into every project he takes on.