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José Mourinho Stars in Stormzy’s ‘Mel Made Me Do It’

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The UK rapper’s latest track features cameos from the football manager, Usain Bolt, Louis Theroux, Dave and even a homage to SBTV creator Jamal Edwards

José Mourinho Stars in Stormzy’s ‘Mel Made Me Do It’


‘Mel Made Me Do It’ released on September 22nd and a day later, the 10-minute long music video for UK rapper Stormzy’s latest single has surpassed one million views. Thanks to its star-studded cast of celebrities, athletes and musicians, the spot has been shared across social media platforms and gained attention for its clean and cohesive aesthetic. 

In the rapper’s first solo track in three years, we see Stormzy enlist Pulse Films’ KLVDR to direct the video which features appearances from 35 influential figures. Not only does the legendary football manager José Mourinho make an appearance, but Stormzy even shines a light on fellow UK rappers Headie One, Little Simz and Dave – who he references on the track. Teasing his upcoming third album, the ‘Vossi Bop’ star has made waves online with the video which features a spoken word poem written by Wretch 32 and is narrated by screenwriter and actor, Michaela Coel. 

Honouring Jamal Edwards, who passed earlier this year, the video pays homage to the online video pioneer, showing his family holding up a framed picture of the creator as Michaela reads a monologue. Later on, the family is joined by footballing icon  Ian Wright and other influential Black figures who paint a powerful image of togetherness. 

Other scenes include Stormzy speaking on a plinth as a government official, standing behind a graffiti-style wall that depicts the rapper’s ‘#Merky’ tagline and even includes a fake talk show scene, where he sits on a sofa with other celebrities as Jonathan Ross interviews them all.

Having directed previous music videos for UK musical talents such as the Lotto Boys, Yxng Bane and Fredo, director KLVDR creates a clean aesthetic, a cohesive theme and plenty of beautifully crafted shots which compliment the nature of the track. Shot in several different locations, with plenty of costume changes and the powerful inclusion of his star-studded peers, Stormzy shows how he’s ‘baddin' up the game’. 




Portuguese football manager José Mourinho took to Instagram to say, "Was great fun doing this cameo for Stormzy's new music video out today. I had a great time.” This comes after Stormzy’s reference to José and the inclusion of the sound clip from the manager’s viral videos where he says, “I prefer not to speak. If I speak, I will be in big trouble.”



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Credits

Director: KLVDR

Producer: Joseph J. Goldman

Prod Co: Pulse Films

Executive Producer: Jacqueline Eyewe

Executive Producer: Nnena Nwakodo

Executive Producer: Rik Green

Directors Representation: Hands London

Video Commissioner: Nicola Sheppard / Jacqueline Eyewe

POST

Edit House: Work Editorial

Editor: Jamie Hodgson

Producer: Lola Cookman

Assistant: Miles Watson

Edit House: tenthree

Edit: Ellie Johnson and Blaine Pearson

Edit Producer: Julian Marshall

Sound Designer: Seb Bruen

Grade: ETC Colour

Colourist: Jason Wallis @ ETC Colour

VFX: Electric Theatre Collective

Producer: Olivia Jessop

Executive Producer: Oliver Whitworth

Production Assistant: Rosie Corbett

Earth Zoom VFX House: Tk-fx

VFX Supervisor: Johan Barrios

VFX Producer: David Montoya

Compositor: Salvatore Lo Cascio

3D Text: @3d_aresstudio

2D Compositor: PJ Wood

LBB Editorial, Fri, 23 Sep 2022 17:03:00 GMT