Johnston & Murphy and YARD Launch Femme-focused Campaign

Johnston & Murphy and agency YARD have just launched the brand's first major female-focused brand campaign this week. For fall 2014, the brand will debut a revamped women's product line and put an new emphasis on catering to female consumers both in store and online. They will launch new brand positioning and a major campaign targeted at female consumers.

Ads for fall 2014 feature couples and some of the new women's line and, for the very time, the brand will run an ad that is female only.