Durex - Durex’s Playful Clapback to IKEA
When IKEA launched their clever late-night campaign, texting customers “u up?” and offering discounts on mattresses to those who responded, we saw the perfect opportunity to remind everyone that sometimes being “up” is a good thing—especially when it comes to keeping things interesting.
Right as IKEA sent their message, we playfully flipped it back on them, replying with “u up?” ourselves. The next morning, IKEA responded with “how was your sleep?”—and, of course, we couldn’t resist having the last word. Our response? “Sleep? Nah… We were busy keeping people up. 😉”
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to build enduring brands together. In 2024, McCann Worldgroup was named Global Network of the Year by the Effie Awards, Network of the Year by the ANDYs and Network of the Year by the EPICA Awards for the sixth time. The core McCann Worldgroup network is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing spectrum. For more information, visit mccannworldgroup.com.
