John C. Reilly Gives Voice to This Year’s Trailer for the Chicago International Film Festival

Chicago-native and acclaimed actor John C. Reilly gives voice to this year’s trailer for the Chicago International Film Festival – which this year celebrates its 60th anniversary, continuing its cred as the longest-running critical film festival in North America, bringing people the very best of cinema. 

‘Movies that Move You’ is the title for this year’s campaign.

This year’s promotional campaign is a true celebration of how CIFF has helped put films, actors, directors, genres, cinematic styles and so much more on the map. By using the ‘6’ and ‘0’ as windows, a visual bridge was created between two very different movies screened at different times, sharing the same narrative. Every ‘60-poster’ demonstrates the Chicago Film Festival’s commitment and rich legacy of championing the finest, most iconic movies in film history.

This is the 7th year that Ogilvy has created CIFF’s annual campaign, continuing a tradition of high craft, intentional design and clever content that can be seen and shared across OOH, wild postings, OLV, social, print, audio and on-premise touchpoints.