Jennifer Sheridan Joins Common People for Commercial Representation

Acclaimed comedy and drama director Jennifer Sheridan has signed with Common People Films for commercial representation in the UK, following their collaboration on a recent star-studded national cinema advertising campaign for BAFTA, celebrating the art of storytelling to promote Bafta’s video game awards.

A dynamic and versatile filmmaker, Jenifer brings a rich background in both comedy and drama, with a flair for high-concept storytelling and emotionally resonant character work.

She first caught Common People’s attention with the hilarious Disney+ and Hulu superhero comedy Extraordinary, directing two critically acclaimed seasons of the series. Extraordinary received a rare 100% rating on Rotten Tomatoes and earned multiple accolades, including a Broadcast Digital Award, a Royal Television Society Award, and a BAFTA nomination for Best Scripted Comedy. The fast-paced, action-fuelled, laugh-out-loud series translates seamlessly into the world of commercial storytelling. Through bold, character-driven narratives, the series delivers stories bursting with heart and humour.

Jennifer’s directorial credits span a wide range of genres. Her debut feature, Rose – A Love Story, premiered at the BFI London Film Festival, earned four BIFA longlist nominations, and won Best Feature at the Barnes Film Festival, cementing her status as a bold new voice in British cinema. She recently wrapped production on Season 2 of Malpractice (ITV/World Productions).

Commercially, Jennifer has directed brilliant Ads for brands including LinkedIn, Sky, Haig Club, and most recently, BAFTA.

"Jennifer’s work is fearless, hilarious, and bursting with emotional truth. We’ve absolutely loved collaborating with her, and we’re beyond excited to officially welcome her to the Common People family. She brings a bold, distinctive voice to commercial storytelling. We can’t wait to see what’s next!", said Cat Ingledow, head of talent at Common People.

Thrilled to officially join the incredible folks at Common People—turns out they’re just as forward-thinking and creatively daring as I am, so it works extremely well! We had a wonderful time cooking up this joyful, storytelling-led BAFTA campaign together and I can't wait to cause even more creative chaos with them in the future. Watch this space." commented Jennifer Sheridan, director at Common People.