Jelly's Plenty Animates Refreshingly Colourful Spots for Viacom

jelly's award-winning art and motion studio, Plenty, have created a series of superb animations for American mass media giants, Viacom. 

The eight animations, which were created to celebrate the start of spring in New York, are an exciting and refreshing new addition to Plenty’s already impressive show reel. Executive Producer, Inés Palmas says, “It’s very different from everything we have done lately and it brings a fresh air to the studio.”

Based on New York City landscapes, the team designed and animated 2D characters which were then mapped over real urban backgrounds. The different characters engage in everyday situations during the colourful spring and summer season, when the streets are bustling with renewed spirits, the flowers are all in bloom, and the Central Park Lake glistens in the sun.

See more of Plenty’s work here.

Train

Illustration, Character Design & Cell Animation: Mau Lencinas

Compositing: Edgardo López Osornio

Bike

Illustration & Character Design: Pablo Alfieri & Mau Lencinas

Animation: Juan Casal

Compositing: Mariano Farías & Matías Mastrogiano

Grocery

Illustration & Character Design: Elda Broglio

Animation: Ezequiel Torres

Compositing: Mariano Farías & Matías Mastrogiano

Rowing

Illustration & Character Design: Carolina Carballo

Animation: Carmen Angelillo

Compositing: Edgardo López Osornio

Lake

Illustration & Character Design:Mau Lencinas

Animation: Patricio Molina

Compositing: Edgardo López Osornio

Picnic

Illustration & Character Design: Mau Lencinas

Animation: Pato Molina

Compositing: Edgardo López Osornio

Coffee

Illustration & Character Design: Elda Broglio

Animation: Sergio "Kechu" Slepczuk

Compositing: Edgardo López Osornio

Window

Illustration & Character Design: Elda Broglio

Animation: Luis Suárez

Compositing: Edgardo López Osornio