Jellyfish, in partnership with Swarovski, has been awarded Silver in the Media Innovation category at The Drum Awards Marketing EMEA. This prestigious recognition celebrates its innovative approach and the exceptional results achieved through integrated media search campaign, One Search.
Over the past 18 months, One Search has revolutionised Swarovski's global search performance across 38 markets. The campaign has driven a 19% growth in incremental revenue and a 16% increase in website traffic, all while achieving a 14% reduction in paid media investment. These impressive results highlight its ability to deliver more for less, showcasing the power of a creative, multi-platform mindset.
This Silver award is a testament to the relentless pursuit of excellence by everyone involved in the campaign. It reflects the teams commitment to thinking differently and delivering exceptional results for its clients. Jellyfish extend thanks to Swarovski and all team members who contributed to this success. At Jellyfish, the team continue to navigate, connect, and harness the platforms that drive growth, helping brands thrive in the ever-evolving platform world.