Los Angeles and New York-based creative content company Chromista has added Jeff Baron as partner/managing director. With an unparalleled history of mentorship and director development, Jeff will bring his years of experience and instincts for discovering and nurturing talent to his new role at Chromista.
Previously, Jeff co-founded Loveboat - a creative content production company with offices in Los Angeles and Paris - alongside indie director Nicolas Winding Refn. There, Jeff served as managing partner, leading the Los Angeles office to produce award winning independent projects encompassing advertising and entertainment. Under Loveboat’s banner, Jeff oversaw productions helmed by such luminary directors as Tino, Elena Parasco, and Nicolas himself.
Before co-founding Loveboat, Jeff served as managing director for Stink in the US; and was a senior executive producer at Anonymous Content, where he worked for over 13 years. Baron’s impressive body of work includes steering projects helmed by some of the industry’s most visionary directors, including David Fincher, Traktor, Frank Budgen, and Alejandra G. Iñárritu, to name a few.
“Jeff’s stellar reputation and well-documented successes reflect our business ethos,” added Ted Robbins, Chromista founding partner and EP. “He’s deeply connected to brands, and agencies, has exquisite taste, and works tirelessly to nurture and support directing talent. His commitment to building trust and communication between clients and creators will be a valuable addition to the Chromista family.”
Chromista is the brainchild of Oscar-nominated director Darren Aronofsky (THE WHALE, BLACK SWAN). His influential films and devoted following have placed him among the most revered directors working in the industry today.
“My aim is always to build relationships, recognise creative potential, and shepherd the production of ground breaking new work,” said Jeff. “Chromista’s vision as a company is incredibly fertile ground for fearlessness in growing talent and producing work. I look forward to being a part of that process.”