Jaywing Names Mitch Vidler Head of Digital Analytics

Jaywing has announced the appointment of Mitch Vidler as Head of Digital Analytics to bolster the agency’s data science offering for its clients.  Formerly Vice President of Strategy at retail intelligence specialist Symphony EYC, Vidler brings with him a wealth of experience across ad intelligence, loyalty and retention.

Vidler was an original founder of SDMV, a digital and purchasing agency that worked with leading UK FMCG brands. As part of this role, he co-wrote and developed the Slingshot platform, which allows customers to place products straight into the baskets of their chosen retailer from any brand communication. Both SDMV and Slingshot were subsequently bought by Symphony Technology Group. In addition, Vidler has far reaching experience in building real-time targeting mechanics, having worked with many well-known brands including Kelloggs, Kraft and PepsiCo.

Reporting to Marketing Practice Director, Nick Evans, Vidler will be responsible for digital projects for a variety of clients at Jaywing, overseeing digital analysis, targeting and product development. He will work closely with the agency’s consultants, planners and creative teams to ensure data science is strongly embedded in planning, measuring and evaluating campaigns and marketing communications across all channels.

Nick Evans said “We are all really excited about Mitch joining us. Data science lies at the heart of Jaywing and his appointment will further bolster our offering to clients. He brings with him not only a wealth of experience and expertise, but also an incredibly consumer centric view which is essential to creating successful marketing communications in today’s market. Mitch will play a key part in helping us to build on our existing knowledge, providing a bridge between traditional and digital analytics.”

Mitch Vidler adds: “I got to know Jaywing through a working relationship with the agency’s client, PepsiCo, where I experienced first-hand the exciting work the agency does in digital. As a Jaywinger, I’m really looking forward to playing a vital role in helping clients get the most out of digital – turning their data into actionable creative insights while enhancing the profitability of their assets.”