Jasmine Loignon Joins BETC Paris as Integrated Creative Director

Jasmine Loignon joined BETC Paris in July 2014 as Integrated Creative Director. Her international career, which has taken her around the world, includes positions as:

2003: Creative Director at Moment Factory. Helping to get the start-up off the ground, she gained experience as a multimedia and experiential artist and worked with notable brands such as Dior and Formula 1

2004: Freelancer (Art Director and Designer), collaborating with well-known magazines Jane, Nylon and Vice

2007: ACD at Sid Lee in Montreal. Her broad range of clients included MGM Hotels, Cirque de Soleil and adidas Originals for whom she helped launch the 'House Party 60-Year Anniversary' campaign, which garnered an Awards Pencil (2010 - D&AD TV and Crafts), Silver Pencil (2009 - The One SHOW), Shortlist 2009 Cannes Lion, Grand Prix 2009 Créa, Gold 2009 DIA

2010: Senior Creative at Mother London. During her tenure, Jasmine primarily worked on the fully integrated Global Coca-Cola Olympics 'Move to the Beat' campaign, which led to a 58-minute feature documentary. She also contributed to the Great Britain GREAT campaign, Stella Artois, Ikea, Beck's, Asos and Rolling Stones accounts

2011: Creative Director at Sid Lee in Amsterdam where her clients included adidas Womens, Nivea, Red Bull. She also brought in, notably, the Absolut global account, spearheading the Transform Today global platform