Jane Fonda Proves Cardio Isn’t Boring for Meta’s Supernatural and VR Fitness

Mythology shares a fun, new brand campaign from Meta's Supernatural Virtual Reality (VR) fitness platform, with none other than original home video workout icon, Jane Fonda. 

Supernatural has tapped Jane Fonda to lead a new kind of workout revolution - this time in virtual reality - bridging the nostalgia of her legacy with today’s cutting-edge technology. With Supernatural on Meta Quest being the ultimate escape from boring cardio, the campaign emphasises fun and effective movement in a playful tone that promises to 'unbore' the fitness world, still complete with her iconic leotard and legwarmers.

The work comes from NYC creative agency Mythology and was directed by Jonathan Dayton and Valerie Faris from Bob Industries.