As part of its partnership with the NBA as the Official Wing & Chicken partner of the league, Wingstop has teamed up with Houston Rockets shooting guard Jalen Green, in a new TV commercial called “Bold Flavor.” The spot is set to air on Friday, Feb. 14 in tandem with the start of NBA All-Star Games.
This is the first collaboration between Jalen Green and Wingstop, who has proudly cheered Jalen on as he brings his own unique flavour both on and off the court. Jalen’s full energy and full commitment approach to life allows him to be bold, be different, and stand out, just like Wingstop’s flavour selection.
This high energy spot features Jalen Green bringing his signature style to the post-game experience, showing that bold moves deserve bold flavor. Jalen highlights Wingstop as the go-to post-game meal for champions—and for anyone who craves bold, undefeated flavor.
The spot was developed by 72andSunny and Wingstop.