Jake Shears Goes Back to the ‘70s in Promo for Latest Single ‘Too Much Music’

Jake Shears has debuted a cinematic, ‘70s-inspired promo for his latest release, ‘Too Much Music’. Directed by Calum Macdiarmid through Ballistic at Great Guns, the film takes viewers on a nostalgic trip down memory lane with the former Scissor Sisters frontman.

The promo opens with a wordless interaction between Jake Shears and a rival, before the tension is interrupted by bold red typographic credits and a disco-like soundtrack. As the drama unfurls, we follow the singer as he engages in a tumultuous relationship with his glamorous co-star and her jealous male counterpart. The twists and turns of the film are unveiled as being part of their own plotline, as the camera pans out to show Jake stepping out of his costume and lovingly embracing his boyfriend on set. 

Inspired by the disco sound behind ‘Too Much Music’, director Calum Macdiarmid developed the narrative in the manner of classic Americana thrillers, featuring Hollywood stars of the ‘60s and ‘70s who hid their sexuality in order to become film stars. Wardrobe, casting, set, location and art direction steadily evolved alongside this to create the immersive world that takes the viewer back in time. 

To achieve the cinematic style, the production process involved exploring film storylines and archetypes of the period to achieve a sense of ‘70s familiarity and nostalgia. Inspiration came from a number of sources, including filmmakers Quentin Tarantino and the Coen Brothers, and from films such as ‘Flight of Condor’ and ‘The Midnight Cowboy’ for their raw grittiness. 

Facing up to the challenge of recreating summertime ‘70s America whilst filming in England amid December’s biting two degree temperatures, the production team navigated wind, rain and winter sickness during the shoot. 

Calum Macdiarmid, director, Ballistic says: “I loved the ‘70s disco vibes of the song, and I’m absolutely obsessed with Americana, so it was a joy to bring the two together. Our producer Al Eales really did an incredible job in helping to bring my vision to life, and worked tirelessly to recreate Americana in the UK as we went on our search for the perfect arcade or motel for the shoot. I’m thrilled with the result of what was a really ambitious undertaking.”