JAK Joins Butter Roster for Representation in Ireland

Director team JAK have signed with Butter, one of Ireland’s leading producers of TV commercials, for representation in the Irish market. 

JAK have burst onto the commercials scene over the last few years with a flurry of fun campaigns for brands in the UK and Ireland. Their work combines a mix of smart techniques, weaving performance, stylised art direction, clever post production and playful graphics.

“We are thrilled to join the Butter family. It’s a company that shares our passion for delivering stand-out, high quality film. We are looking forward to making fun work with them.” said JAK (Jo Guthrie & Katie McQuillan).

“We are delighted to have JAK join the Butter roster. Their films stand out for their vibrant, fun aesthetic. They make work that surges with an energy that feels so on point, and culturally of the times” said Michael Duffy, Butter.

JAK (aka Jo & Katie), are an award winning director duo (Est. 2021) working in commercials and music videos. They both grew up in Northern Ireland, but didn’t meet each other until they ended up working at The Mill in London. With Katie's background in VFX/editing and Jo’s in graphic design/creative direction, they are both makers at heart and love being hands-on - editing, designing, photoshopping, after-effectsing - anything they need to do to get the job done. 

Their work is bursting with charming characters, playful visual tricks and relatable stories with a surreal edge. JAK have directed commercials for global brands such as Cadbury, Panini, EA Sports, FIFA, FREE NOW, Visa, SumUp and English Rugby. They have worked with talent like David Beckham, Declan Rice, Clara Amfo and Katie McCabe, with their eye-catching work attracting over 15 million views across various channels.