Jägermeister Taps Deutsch NY as Lead Agency

Prost! Deutsch NY kicks off the New Year with a shot of Jägermeister—welcoming the iconic German liqueur made from a closely guarded recipe of 56 premium ingredients from around the world to the agency roster.  Deutsch has been tapped as integrated agency lead for Jägermeister liqueur, imported by Sidney Frank Importing Company (SFIC).

“Deutsch is equally obsessed with driving business results as they are with developing culturally relevant creative,” said Adam Rosen, EVP of Marketing at Sidney Frank Importing Company, Inc. 

“We are excited to be working with such an iconic brand with smart and collaborative partners,” said Kerry Keenan, Deutsch NY’s Chief Creative Officer.  

Deutsch will work with Jägermeister to create a communications plan and brand campaign that will drive re-appraisal to a new generation of consumers.