Jack Daniel's Wants Your Worst Gift

Winners receive the best of the worst, a Jack Daniel's limited-edition hand-knitted “ugly” holiday sweater custom designed with an image of Jack Daniel's No. 7.

 
Jack Daniel's launches "It's the Thought that Counts" campaign to kick off the holiday season, when mobs of good intentioned consumers are scooping up stocking stuffers for unsuspecting friends and relatives. Instead of hiding those hideous gifts of holidays past in the back of a closet, Jack Daniel's is urging people to photograph their awful gifts and share them across social media for the world to see. Photos are tagged with #itsthethoughtthatcounts and the public votes on what they think are the worst gifts ever given. The owners of the 20 worst will receive the greatest holiday gift anyone could ever hope for--an ugly holiday sweater. But not just any ugly holiday sweater, a hand-kitted limited-edition Jack Daniel's holiday sweater.
 

Contestants can enter at JDHoliday.com, cast a vote for the "best of the worst" holiday gift and can share them across Twitter and Facebook.