It's KellyBaked vs HoneyBaked in Honey Baked Ham Company's Holiday Campaign

The Honey Baked Ham Company today launched its 2021 holiday campaign. The campaign includes the charming sequel to KellyBaked vs HoneyBaked – which in 2017 was the brand’s first advertising in over 10 years, created by BBDO Atlanta. 

The Honey Baked Ham Company CMO Jo-Ann Herold says: “This year, we are excited to expand our messaging beyond our signature ham, to include turkey and sides. Our deliciously prepared foods that take you through all your holiday events, big or small.”

The new film features a return of Kelly, a 30-something young woman, and her partner, coincidentally named Mark Kelly. Yep, you CAN make this stuff up. Together, the Kellys face a fridge covered with holiday invites, showing us what kitchen horrors await when they try to take it all on by themselves. Through some tongue-in-cheek fun with everything from a hair dryer to possessed blenders, the spot sets up choosing HoneyBaked as the clear choice for viewers.

“So many people enjoy a Honey Baked Ham as the centerpiece of their holiday table, but the iconic brand now offers so many more options” says Robin Fitzgerald, Chief Creative Officer of BBDO Atlanta. “Our challenge was, how do we get people to look at HoneyBaked as a great choice across the long holiday season – from a neighborhood potluck to New Year’s Day brunch?”

The campaign launches on December 6 and will include 15 and 30-second second films, along with social/digital, POP and radio.