Ibotta's Latest Campaign Introduces Us to the Wonderful Concept of 'Money'
Ibotta is a free app that makes every purchase rewarding, letting customers earn real cash back every time they shop online or in store. Recently, Ibotta partnered with BBDO Atlanta to develop a national ad campaign focused on breaking through the clutter of other rewards apps.
With Ibotta, instead of earning rewards points, you truly get cash back. Real cash. So BBDO Atlanta positioned Ibotta as the company that brings you “Money”: a new, life-changing product that people would recommend to their friends. The campaign is running on TV and online.
Editing and directing of the spot was done in-house, while partnering with Atlanta-based Picture Perfect DP, Willie Giles and team.
