It’s “Hands on for Business Payments” in Smartpay’s New Brand Campaign from The Royals

Smartpay’s new brand campaign via The Royals “declines” category conventions and clichés - there are no aprons or “open for business signs” hanging on doors. The through the-line campaign shows how the zero-cost EFTPOS provider Smartpay is “hands on for business payments” - literally.

“Let the banks stick to banking and trust the EFTPOS specialists.”

Nailing payments at the salon or handling the daily grind of the café, The Royals x Smartpay campaign highlights how being hands-on is about seamlessly giving customers the service they need - so SMBs can get on with running their business.

Peter Thomas, chief marketing and product officer at Smartpay, said being customer-focused is at the heart of everything they do.

"All the time we hear from our customers that our hands-on approach makes all the difference for their EFTPOS experience,” said Peter. “The Royals’ ‘Hands On For Business Payments’ campaign idea is a playful yet authentic way to show that when you choose Smartpay, you choose a business payments partner who's on hand to help, whenever you need it.”

He added, "In an era where so many services are gate kept behind long call wait times and you're bounced from person to person, we've found that it really makes a difference to our customers that we have a hands-on, customer-centric approach to our business.”

Andrew Siwka, managing partner at The Royals, said the campaign was all about showing why Smartpay provides EFTPOS payment solutions that fit SMBs like a glove.

Andrew said, “Smartpay knows what hands-on means: they understand what businesses do, what businesses need, and what it means if they can’t take payments.” He said the campaign is the culmination of an 18-month brand transformation project that has included brand strategy and positioning, brand platform design, and campaign development.

Smartpay has more than 20 years of experience in the EFTPOS game, partnering with over 35,000 businesses across Australia and New Zealand.