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It's ElaN Languages vs Google in a Challenge of Wedding Vow Translations

J. Walter Thompson Europe, 5 months ago

JWT Amsterdam engages real couples for lighthearted new film

It's ElaN Languages vs Google in a Challenge of Wedding Vow Translations

ElaN Languages is an online translation tool whose quality by far exceeds its fame. And so today, ElaN Languages comes with further evidence of its quality with ‘Promise the Translation’, a little test taking place on the most important day of all.

JWT Amsterdam found real engaged couples from different nationalities who use (sometimes broken) English as their common language. The agency asked them to write their wedding vows in their native tongue, then translated the words through Google Translate & ElaN Languages. The result is this hilarious short film.


Creative Agency

Copywriter: Kasia Haupt Canning

Art Director: Guney Soykan

Executive Creative Director: Bas Korsten

Strategist: Lex Notenboom

Designer: Ronald Mica

Producer: Linda Jansen, Lotte de Rooij, Mariska Fransen

Creative Agency: JWT Amsterdam

Strategy Director: Daan de Raaf

Offline

Edit Company: The Ambassadors

Post Production / VFX

Post Production House: The Ambassadors

Production Company

Director: Joe Roberts

DOP: Job Kraaijeveld

Production Company: Brenninkmeijer & Isaacs

Category: Business and services , Software

Genre: Comedy