Issa Rae Makes Super Bowl Debut in TurboTax Teaser

With nearly 19 million viewers in Canada, the Super Bowl is a defining cultural moment every year: where the best in the game go head-to-head to half-time performers to the star-studded advertisements.

Set to be a standout ad and ‘kick-off’ tax season right, TurboTax has just announced its 12th annual Super Bowl commercial featuring actress, producer, and entrepreneur, Issa Rae.

In her first-ever Super Bowl commercial, Issa shows us just how easy it is to file taxes with TurboTax and how ridiculous it would be to have your taxes done any other way. Why do things the hard way, when you can do them the easy way? 

The :45 spot will run during the Big Game in the 1st half of the 2nd quarter and ties into TurboTax’s larger 'Now This is Taxes' campaign showcasing all the ways TurboTax is transforming taxes, putting its network of live tax experts at your fingertips.

As the official financial and accounting software sponsor for the NFL since 2019, the brand has seen the positive impact a Super Bowl ad has on building awareness among the NFL’s highly engaged, and live-viewing fans. The timing is perfect for tax season and has become an important tentpole moment in TurboTax’s marketing strategy.