Isobar on the 'Unconscious Cues' that Drive Twitter Behaviours

This week Isobar in the UK published ‘Unconscious Cues,’ a report looking into the drivers of people’s behaviour on Twitter. 

To find out whether these cues – such as follower numbers or tweet tone of voice – influenced peoples perception of brands on Twitter, we created a fake brand, systematically varied the cues and asked people for their immediate impressions.  

The research, conducted by  Isobar, Cambridge University and Twitter, was based around a fashion brand created for the study and found that:

- Unconscious cues have a significant impact on people’s perception of the brand

- Likeability doesn’t always correlate with purchase consideration

- Unconscious cues influence different audiences in different ways

The full report digs deeper into these results – Click here for more details.