Isla and Gatorade Support the Personal Goals of Amateur Sportsmen and Women

In this new Isla campaign, the agency, together with the brand's regional team, continues to build and reinforce the link with amateur sportsmen and women. Those sportsmen and women who, just like the pro athletes, work hard and sweat to the maximum in every training session to achieve their personal goals. 

"The idea was born from a very simple observation about sweat. Sweat doesn't care if you play as a pro or not. Because you're going to sweat just the same, and you're going to need to recover just like the best in the world. And that's where the brand that knows the most about hydration gives you everything you need to keep sweating and reach your goals. On the other hand, through humour, we are looking for a more human and less epic connection". Rodrigo Greco & Mariano Gamba, DGCs of the agency, commented.

Gonzalo Chigó, marketing director for Gatorade Latin America, and Álvaro Ascenzo, regional marketing manager for the brand, said, "Connecting with athletes and offering a portfolio of products that help them keep sweating is the main pillar of the brand. Every athlete is different and enjoys sport in their own way, that's why Gatorade is there to hydrate, replenish electrolytes and power their workouts with its scientifically proven formula that has been in constant development for over 50 years through the GSSI (Gatorade Sports Science Institute)".

The spot was directed by Nico Perez Veiga, with production by Primo, and will be part of the ecosystem of pieces that will be released in Mexico, Brazil, Argentina, Colombia and the main countries in the region.