ISBA Announces Search for New Director General

Phil Smith has announced his intention to step down as ISBA's director general in mid-2025. Phil will continue to support the establishment of Origin and the expansion of cross-media measurement globally beyond this date as Chair of Origin, ISBA’s global prototype cross-media audience measurement solution.

A Nominations Committee has been appointed from ISBA's Council and Officers, comprising Ben Rhodes, Taide Guajardo and Marg Jobling. The Committee will report to ISBA's President, Pete Markey. August Leadership will conduct the search for the new Director General.

Phil Smith said, "Serving ISBA's members has been the best role of my career. I look forward to focusing my efforts on driving the success of Origin and will support the Nominations Committee in every way I can in finding an energetic new Director General to take ISBA as an agent of positive change to the next level."

Pete Markey said, "We would like to thank Phil for the drive and purpose he has brought to ISBA over the last eight years. We are committed to find strong leadership to continue to energise ISBA and look forward to working with Phil as he brings to fruition the answer to advertisers’ demand for accountable cross-media measurement”.