Peach
dlmdd
liahome
Wake The Town
Amnemonic
Stuck in Motion
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Is Your Dog an Imposter? Schmackos and adam&eveDDB Launch World-First Dog Test Kit

ADD TO COLLECTION

Test kits sold out within a week of launch, with 15,000 dogs tested and over 20k+ owners signing up

Is Your Dog an Imposter? Schmackos and adam&eveDDB Launch World-First Dog Test Kit

Schmackos is the top dog treat in Australia where everyone knows the brand’s tagline ‘Dogs Go Wacko for Schmackos’.

In order to get a new generation of dog owners who have grown with the brand’s famous ad campaign to witness their dogs go wacko for Schmackos first-hand, adam&eveDDB and Schmackos devised the world’s first Dog Test Kit.

Now and then people end up owning a pet that they think is a dog, but it turns out to be something else. The Dog Test Kit is a revolutionary invention consisting of nothing but a dog treat. The ultimate test to find out if your dog really is a dog, simply by giving them Schmackos and watching their reaction - because dogs go wacko for Schmackos, imposters don’t.

The test-kit launched alongside a major campaign across TV, DOOH, VOD, radio, digital display and social campaign. 

The tongue-in-cheek TV ad makes dog owners aware that they might have an imposter dog and invites them to order a Schmacko’s Dog Test Kit to find out for themselves if their dog really is a dog. Cut-downs across Schmacko’s social channels encourage pet owners across Australia to sign up for their own kit.

OOH and digital display ads help people spot the signs, such as: “Does your dog have a pouch?” and “Is your dog hissing at you?”

Schmackos also sent out a rapid response test-van into the field with a team of people equipped with Dog Test Kits ready to help people get to the truth: is your dog an imposter dog?

Test kits sold out within a week of launch, with 15,000 dogs tested and over 20k+ owners signing up.

Ben Stilitz, creative director, adam&eveDDB: “With Schmackos test kits we can finally end the epidemic of imposter dog scams in Australia. We’re proud to have found a 100% scientific way to stop other species muscling in on affection that rightfully belongs to man’s best friend.”

CREDITS

Brand
Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Pet Supplies, Home

adam&eveDDB, Thu, 08 Jun 2023 10:48:00 GMT