senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Is Bacon the Stuff of Life? This Sizzling Co-Op Spot Thinks So

25/04/2014
171
Share
Leo Burnett London creates tantalizing spots with Gorgeous

Leo Burnett has launched a new campaign for The Co-operative Food announcing lower prices on hundreds of everyday essential items. 

The campaign focuses on the products that are most important to, and frequently bought by, The 

Co-operative customers; everyday convenience staples such as bread, milk, eggs, chicken, bacon and fresh produce such as bananas. 

This is a long term commitment that will completely transform the community shopping experience for millions of Co-operative customers and is being supported by a high profile advertising campaign, created by Leo Burnett, which emphasises the important role these products play in everyday life. 

The TV ads hero the important role of often overlooked and unsung staples such as bacon and bread. For example, in one spot, ‘The Importance of Bacon’, we see a Dad cooking a bacon sandwich in an attempt to rouse his sleepy teenage son out of bed. In another, ‘The Importance of Bread’, we see toast acting as an unspoken apology in an attempt to smooth over a couple’s tiff. 

The TV campaign was shot by Vince Squibb through Gorgeous productions.

The campaign is supported by print, OOH and radio; where for the latter, time specific ads have been written to coincide with moments in the day when certain foods are important. 



SIGN UP FOR OUR NEWSLETTER
Work from Leo Burnett UK
Filet-O-Fish
McDonald's
01/07/2025
Big Arch
McDonald's
18/06/2025
Vegetables
Morrisons
27/05/2025
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v2.25.1