Is America One of a Kind? Dr Pepper Thinks So
When Americans break for Memorial Day, they won’t only be thinking about barbecues and weekend getaways: we’ll be thinking about the individuals who’ve helped make this country great. A new Dr Pepper ad from Deutsch, /1 Americans, focuses on what makes Americans unique.
“We’re a one-of-a-kind people, always have been,” the ad says in a voiceover from actor Emile Hirsch. And then it goes to show the “wonderers and wanderers” who’ve shaped this country: Stars like Johnny Cash and Muhammad Ali to everyday soldiers, athletes and dreamers.
The ad calls to mind the American heritage of Dr Pepper, which has been one of a kind for almost 130 years. It’s directed by Keith Schofield, who also directed Deutsch's video hit “The Bark Side” for Volkswagen.
Client: Dr Pepper Snapple Group
Plano, Texas
Client Credits:
Jim Trebilcock – Chief Marketing Officer
Jaxie Alt – SVP, Director of Marketing
Brent Chism – Director – Dr Pepper
Katie Webb – Brand Manager
Ashley Bristol – Associate Brand Manager
Shaun Nichols – VP, Integrated Marketing Content
Sharon Leath – Director Integrated Content
Nichole Dreyer – Manager, Integrated Content
Deutsch Creative Credits and Titles:
• Chief Creative Officer: Pete Favat
• Executive Creative Director: Brett Craig
• ACD, Art Director: Erick Mangali
• ACD, Copywriter: Ryan Lehr
• Copywriter: Trey Tyler
• Art Director: Jacob Abernathy
• Director of Integrated Production: Vic Palumbo
• Executive Producer: Lisa K. Johnson
• Integrated Producer: Matthew Magsaysay
• Music Director: Dave Rocco
Business Affairs
• Director of Integrated Business Affairs: Abilino Guillermo
• Executive Business Affairs Manager: Jill Durand
• Business Affairs Manager: Georgette Bivins
• Broadcast Traffic Manager: Gus Mejia
Production Company: Caviar, Los Angeles, CA
• Director: Keith Schofield
• Director of Photography: Damian Acevado
• Executive Producer: Michael Sagol
• Executive Producer: Jasper Thomlinson
• Head of Production: Leigh Miller
• Line Producer: Luke Ricci
• 1st A.D.: Phil Elins
Editorial Company: Union Editorial, Los Angeles, CA
• Editor(s): Einar
• Assistant Editor(s): Zach
• President / Executive Producer : Michael Raimondi
• Vice President / Executive Producer: Megan Dahlman
• Senior Producer: Joe Ross
Visual effects: The Mill, Los Angeles, CA
• Executive Producer: Sue Troyan
• Creative Director: Clarice Chin
• Producer: Will Lemmon
• Coordinator: Jillian Lynes
• Shoot Supervisor: Eliza Pelham Randall
• 2D Lead Artists: Scott Johnson
• 3D Lead Artists: Meng Yang Lu
• 2D Artists: Jason Bergman, Remedy Huynh, Asif Haque
• 3D Artists: Martin Rivera, Mike Di Nocco, Alaina Hower, Blake Sullivan
• Matte Painter: Andy Wheater
• Motion Graphics: Justin Demetrician, Ed Laag, Helen Hsu
• Colorist: Adam Scott
• Executive Telecine Producer: LaRue Anderson
Music/Composer(s): Elias Arts, Santa Monica, CA
• Original Composition
• ECD/Composer:
• CD: Dave Gold
• EP: Ann Haugen
• Producer: Katie Overcash
Audio Post Company: Lime Studios , Santa Monica , CA
• Mixer: Mark Meyuhas
• Assistant: Matt Miller
• Executive Producer: Jessica Locke
Others: (i.e. Animation Co./special effects/etc.) End Tag treatment
Mneumonic / End Tags
Wood Shop , Culver City, CA
• CD/Product Director: Trevor Shephard
• DP: Tom Lazarevich
• Live Action Producer: Christy Lindgren
• Post Producer: Sabrina Elizondo
• Nuke Compositors: John Weckworth, Forbes Hill, Jon Lorenz, Ned Wilson, Thomas Horne
• 3D Artist: Forbes Hill, Cody Smith CD
Additional Deutsch Credits:
Account Management Credits:
• CEO: Mike Sheldon
• Group Account Director: David Dreyer
• Account Director: Helen Murray
• Account Supervisor: Simon Hall
• Account Supervisor: Kyle Webster
• Account Executive: Kate DeMallie
Account Planners:
• Chief Strategic Officer: Jeffrey Blish
• Group Planning Director: Aileen Russell
