senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Is Air France’s New Safety Demonstration Film The Most French Thing Ever?

18/03/2015
Advertising Agency
Paris, France
1.2k
Share
Want to travel à la française? Look no further than this beauty from BETC Paris

Air France re-invents the safety demonstration with this video created by BETC Paris and directed by choreographers ‘I Could Never Be A Dancer’.

Air France wants to offer all its passengers the pleasure of traveling à la française, and that in every minor detail.

The new safety demonstration video that will be shown on all long haul flights from the 1st of April comes in the style of a Vaudeville-like theatre piece. It’s light and funny, modern and elegant.

The demonstration is set to the company’s new theme music, ‘Warm in the Winter’, by Portland duo Glass Candy.


The video meets regulatory requirements and has been designed in cooperation with the Air France flight safety division and the French Civil Aviation Authority.

Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from BETC Paris
EV BTS
Michelin
04/11/2024
5
0
No Bad Choices
CANAL+ International
25/10/2024
23
0
The Eyes
LADAPT
22/10/2024
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0