iRobot Corporation Appoints VMLY&R as EMEA Connected Brands Agency

VMLY&R’s UK agency has been appointed by iRobot Corporation, the leading global consumer robot company, to create a strategic connected brand campaign across EMEA markets. This is the first time iRobot has appointed an agency for the region.

With a brief to help accelerate growth, the agency will focus on brand experience, commerce and content creation across new product launches, existing product campaigns and key calendar moments.

The appointment is effective immediately, following a competitive pitch.

Work will be led by VMLY&R in the UK and rolled out across markets via digital, social, ecommerce channels – including iRobot’s D2C and third-party platforms.

Comments Gayle Black, director advertising EMEA, iRobot Corporation, “This is a moment of acceleration for us as we look to fast-track growth across European markets with best-in-class creative commerce. VMLY&R Commerce excels in this space and I’m delighted to find a partner who shares our vision and passion.”

Adds Michelle Whelan, UK CEO VMLY&R Commerce & Co-CEO VMLY&R London, “We are really excited to work with iRobot to drive future growth across Europe. With the iRobot Operating System we can now truly tap into ‘in home’ behaviours and adapt our communications accordingly, being more relevant to more people in moments that really matter.”