IPA Responds to CAP Guidance Delay on Less Healthy Food Ad Restrictions

The IPA has today (13th January) issued its response to CAP's statement regarding the delay in providing guidance on new advertising restrictions for less healthy foods, due to come in on 1st October.

Says Richard Lindsay, director of legal and public affairs, IPA, “The delay in publication of CAP's guidance on the advertising restrictions on less healthy foods is very frustrating for all concerned. This statement by CAP demonstrates the very difficult position in which they have been placed because of ambiguous legislative drafting and mixed messages from Government. We will all have to wait until the final guidance is published - potentially in the spring - before being able to see how the ASA is likely to interpret ads under the new rules. Until then, advertisers, agencies and the media will be unable to plan and manage relevant campaigns with any certainty.  In the meantime, the IPA will be working with our trade association colleagues to seek clarity from Government.”

See the CAP statement here.