IPA Honours 36 Agencies with CPD Gold for Excellence in Learning and Development

The IPA is celebrating the 36 agencies that have achieved CPD Gold Accreditation for their outstanding professional development programmes, and investment in the professional development and wellbeing of their employees throughout 2024.

CPD Gold agencies continue to prove that investment in learning and development is a business imperative, with some outstanding examples of CPD culture, innovation and effectiveness. On average, the CPD Gold agencies earned £6.50 return on every £1 invested in learning and development in 2024, retained 94% of clients, and saved £297,944 on recruitment costs with an average voluntary staff turnover of 14%. This compares to an industry-wide turnover figure of 21.2% reported in the 2024 IPA Agency Census.

This year’s CPD Gold agencies are:

23red, Anything is Possible, Assembly, Bicycle London, Bray Leino, Cravens, december19, Drummond Central, Elvis, EssenceMediacom, FCB London, Generation Media, Havas Media, Hearts & Science, Hunterlodge Advertising, krow kinetic, Medialab, Mediaplus, Mediaplus Connect, MG OMD, MI Media, Mindshare, Ogilvy, PHD Media, RAPP, Red Brick Road, Southpaw, St Luke's, T&Pm, The Advertising Association, The Gate London, The Kite Factory, TrunkBBI, VML, Walk-In Media and Wavemaker.

Assembly and Drummond Central have achieved CPD Gold for the first time.

Twenty-six agencies also achieved CPD Platinum Accreditation for sustained CPD excellence, by earning CPD Gold at least four times over a five-year period.

This year’s CPD Platinum agencies are:

23red, Anything is Possible, Bray Leino, december19, Elvis, EssenceMediacom, Generation Media, Havas Media, Hearts & Science, Hunterlodge Advertising, krow kinetic, Medialab, Mediaplus, Mediaplus Connect MG OMD, Mindshare, Ogilvy, PHD Media, RAPP, St Luke's, T&Pm, The Advertising Association, The Gate London, The Kite Factory, VML and Wavemaker.

Anything is Possible, december19, Havas Media and Ogilvy have achieved CPD Platinum for the first time.

Mark Given, chief marketing, data and sustainability officer, Sainsbury’s, “It has been an honour to chair this year’s CPD Gold judging panel and see the incredible ways agencies are investing in their people. Throughout the process, it became clear the very best agencies are building a learning culture that helps staff build the skills to tackle whatever potential threats or opportunities lie ahead.

“Huge congratulations to all agencies achieving CPD Gold and Platinum this year. Your commitment to your people is remarkable, and an outstanding reminder for us all of the immense value that continuous professional development can bring to your business.”

The IPA’s CPD programme offers inspirational career development and training through engaging and effective courses and award-winning qualifications, ensuring agency practitioners; skills match their client’s needs.