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Creative in association withGear Seven
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Invisalign & Doner Give a #RealSmile to Raise Money for Operation Smile

06/10/2015
Advertising Agency
London, United Kingdom
128
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Initiative launched in UK and USA aims to help children with cleft lip & palate

To help raise money for Operation Smile Invisalign has created a global sharing social campaign for World Smile Day. The initiative has been launched on behalf of Invisalign by full service creative agency Doner, and already celebrities such as Duncan Bannatyne and Laura Trott are on board.

To raise money, Operation Smile needs to get as many #RealSmile nominations as possible. For every natural smile post that includes #RealSmile, Invisalign will donate $1. This will help underprivileged children have cleft lip and palate surgery that would otherwise be out of their reach.

How can you help? Simply copy and paste the text below and upload a picture with the status to your social channels. On this post you should nominate and tag friends, as this should help get the chain reaction started:

Every #RealSmile photo nomination = $1 to @OperationSmile from @Invisalign_UK I nominate (Insert friends handle) #WSD

Credits
Work from Doner London
ALL THEIR WORK