InvestEngine Picks °Small World as Lead Creative Agency

InvestEngine announces °Small World as their new creative agency to assist with the brand’s growth in the UK. InvestEngine, founded by the co-founder of Gumtree, is one of the UK’s fastest growing investment platforms, racing towards a billion pounds invested on behalf of its clients. They’re now set to tell investors UK wide why they’re challenging the likes of Hargreaves Lansdown, Vanguard and Freetrade. 

°Small World built the Ocean’s 11 of fintech creative teams for the pitch with experience ranging from finance (Barclays and Monzo) whilst also having experts at taking scaleups mainstream for the first time, having led the in-house creative unit of brands like Skyscanner. That same team will work on the business on an ongoing basis. 

Craft Media were also instrumental in the win. They will lead on comms and media planning. 

Adam Lees, head of marketing at InvestEngine, commented, “Small World impressed us with their vision for InvestEngine’s brand in the UK. Not only did they understand our philosophy for best-practice, automated investing, which challenges the status quo of fast cash and obsessive day trading, but they also worked collaboratively with us across the pitch process to get to a place that felt right for the brand. We’re excited to get to work.”

Harvey Austin, managing partner at °Small World, added, “As a team, we all felt InvestEngine’s positioning of slow investing was one that naturally zigged away from the prevailing cultural tide around investing. Ultimately that gives us a chance to challenge an entire category and those are the briefs we get excited by.”