Investengine and Small W•rld, ‘Invest Smarter than Them’

InvestEngine, the 5-year-old investment platform focused on promoting slow-vesting through ETFs, has launched its first brand campaign designed to sign up more UK investors and help them build wealth. That comes on the back of data which shows only 8% of the UK investors hold ETFs. 

The creative concept, Invest Smarter Than Them, plays off the insight that 90 to 99% of active investors underperform the market.

This leads to InvestEngine planting a flag in the sand for a new way to invest, with lead spots parodying the many familiar online sources of bad investment advice - all complete with the quintessential finance uniform, the gilet - that can lead UK investors astray while building wealth.

The regionally targeted campaign involved comms planning from Craft Media and media buying from Annex, and features VOD, paid social and OOH across the London Underground and National Rail. It’s supported by mid-funnel and lower-funnel spend across influencer, PR and performance channels. 

Adam Lees, head of marketing, InvestEngine, commented, “Investing is full of unnecessary obstacles—from high fees to confusing platforms and unsuitable risk. At InvestEngine, we’ve built a smarter way to invest, and while our community knows this, we needed to tell the rest of the UK. That’s where the brilliant guys at Small World, Craft Media London & Annex Media came in. With just the right amount of humour, we were able to highlight the contrast between outdated investing and InvestEngine's approach. A huge thank you to all those involved because let’s be honest, #YOLO and #FOMO are not investment strategies." ”

Sadia Noor, creative partner at Small W•rld, added, “We curated the perfect, financially savvy creative team to uncover something truly valuable - a genuine human truth in the investment landscape. That’s how we were able to position InvestEngine uniquely as perhaps the only investment platform genuinely looking out for your financial future.”