Interactive Parks from Birkenstock Invites New York to Walk the Way Nature Intended

Timed with its debut on the NYSE, BIRKENSTOCK in partnership with experiential marketing agency, Invisible North, hosted BIRKENFIELDS: a series of interactive public parks throughout Manhattan and Brooklyn. Giving back to the city that never stops walking, BIRKENFIELDS invited the public to a sensory experience to explore the brand's nearly 250-year heritage and expertise in foot health. 

Locations include:

• BIRKENFIELD Meadow, located at Flatiron Plaza, was a shoeless experience to immerse consumers in the concept of walking as nature intended and provide a respite from the hustle of the city. 
• BIRKENFIELD Grove, located at 410 Lafayette Street, allowed guests to explore the quality of BIRKENSTOCK’s materials through the act of play. Foot massages were available, along with hot chocolate carts by Maman and pretzels by Sigmund’s Pretzels. 
• BIRKENFIELD Biergarten, at Other Half Brewing in Williamsburg, invited guests to discover the rich heritage of the brand from 1774 to today with interactive games, performances and more. German-Inspired beers were featured, by the expert brewers at Other Half.

To give back to the community, all trees utilised by the BIRKENFIELD experiences were donated to New York City Parks and Recreation. Proceeds from sales of exclusive BIRKENSTOCK merchandise from BIRKENFIELD Grove and BIRKENFIELD Biergarten experiences benefited Trust for Public Land's QueensWay project, a 3.5-mile walking trail being built to serve residents of NYC.