Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Inspiring New Merck Consumer Health Film Proves Age is Just a Number

Ogilvy & Mather Italy launches new spot as part of brand's WE100 movement directed by Amanda Blue through The Family

Inspiring New Merck Consumer Health Film Proves Age is Just a Number

This inspiring new spot for Merck Consumer Health proves that age really is just a number.

Created by Ogilvy & Mather Italy and directed by Amanda Blue through The Family, the film tackles the question 'Am I too old for this?' We are then introduced to Pino Auber, a 79-year-old who started diving at the age of 57, as he executes a perfect dive, inspiring awe in onlookers. 

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: Ogilvy & Mather Italy

Planner: Luca Tapognani

Chief Creative Officer: Giuseppe Mastromatteo, Paolo Iabichino

TV Producer: Lorena Padovan

Account Executive: Camilla Fiorentini

Client Service Director: Erica Dellago

General Manager: Alessandro Pierobon

Production Company

Production Company: The Family

Executive Producer: Lorenzo Ulivieri

Director: Amanda Blue

DOP: Ian Murray

Producer: Tania Dal Pra’, (Jr) Francesca Pistorio


Editor: Marco Bonini

Post Production / VFX

Post Production Company: Iggy Post

Colourist: Orash Rahnema

Producer: Simone Barbella


Music Production: Lennert Busch

Category: Corporate and social , Health

Genre: Dialogue , People