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Inspiring New Merck Consumer Health Film Proves Age is Just a Number

Ogilvy & Mather Italy launches new spot as part of brand's WE100 movement directed by Amanda Blue through The Family

Inspiring New Merck Consumer Health Film Proves Age is Just a Number

This inspiring new spot for Merck Consumer Health proves that age really is just a number.

Created by Ogilvy & Mather Italy and directed by Amanda Blue through The Family, the film tackles the question 'Am I too old for this?' We are then introduced to Pino Auber, a 79-year-old who started diving at the age of 57, as he executes a perfect dive, inspiring awe in onlookers. 

Creative Agency

Planner: Luca Tapognani

General Manager: Alessandro Pierobon

TV Producer: Lorena Padovan

Creative Director: Marco Geranzani, Giordano Curreri, Matteo Pelo

Creative Agency: Ogilvy & Mather Italy

Client Service Director: Erica Dellago

Chief Creative Officer: Giuseppe Mastromatteo, Paolo Iabichino

Account Executive: Camilla Fiorentini

Music and Sound

Music Production: Lennert Busch


Editor: Marco Bonini

Post Production / VFX

Producer: Simone Barbella

Post Production House: Iggy Post

Colourist: Orash Rahnema

Production Company

Production Company: The Family

Producers: (Jr) Francesca Pistorio

Producer: Tania Dal Pra’

DOP: Ian Murray

Director: Amanda Blue

Executive Producer: Lorenzo Ulivieri

Category: Corporate and social , Health

Genre: Dialogue , People