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Inspiring New Merck Consumer Health Film Proves Age is Just a Number

27/03/2017
Production Company
Milan, Italy
492
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Ogilvy & Mather Italy launches new spot as part of brand's WE100 movement directed by Amanda Blue through The Family

This inspiring new spot for Merck Consumer Health proves that age really is just a number.

Created by Ogilvy & Mather Italy and directed by Amanda Blue through The Family, the film tackles the question 'Am I too old for this?' We are then introduced to Pino Auber, a 79-year-old who started diving at the age of 57, as he executes a perfect dive, inspiring awe in onlookers. 



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