INPHANTRY Promotes Regi Jacob to Creative Director

Digital experience agency INPHANTRY has promoted Regi Jacob to creative director. He previously held the position of associate creative director since 2017. At INPHANTRY, Jacob has worked on strategic campaigns and product launches for a broad range of clients, including PUMA and Toyota. He continues to work closely with co-founders Kevin Lee and Derek Tran to ideate and execute story-driven brand experiences.

“Regi is someone who can join a company and immediately establish a presence,” says Lee. “He's a genuine hard worker who doesn't settle for second, and he wears his heart on his sleeve, which is great for a small team like ours because his passion is felt.”

“INPHANTRY is a passionate place that values its staff and encourages us to experiment and take risks,” adds Jacob. “I feel fortunate to be here. I get to collaborate with so many smart and talented people every day — and create experiences that are pushing the boundaries of how brands engage consumers. I'm excited to see where 2019 takes us.”

Jacob’s diverse background spans interactive, advertising, and entertainment. After starting his career as a copywriter, Jacob earned his MBA from Georgetown University and quickly made his mark in the world of video games and lifestyle brands at MXM Social, Bethesda Softworks, and AKQA.

From branding and marketing strategy to copywriting and concept development, Jacob has been a part of several iconic video game franchises, including Call of Duty, Fallout and Dishonored, among countless others. He then extended his experience into the Boston advertising scene, working as a creative director, copywriter, and strategist at agencies BEAM Interactive, Almighty, George P. Johnson, and Allen & Gerritsen. Notable clients during this period include IBM, MINI, New Balance, and Blue Cross Blue Shield. His work has garnered three Clios and an AICP award.