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‘Breaking Bias’, Humans Are Biased, AI Is Worse

17/04/2025
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Pocstock have launched the 'Breaking Bias' initiative to combat bias in generative AI

Generative AI, trained on biased data perpetuates harmful stereotypes. A partnership with Pocstock (BIPOC stock images company)  aims to counteract this bias by developing an inclusive AI practices guide and a stock image library.

The Challenge

- AI's explosive growth magnifies stereotypes

- Biased data compounds misrepresentation, cementing stereotypes and damaging narratives in society

'Breaking Bias,' effort is to continue to attract agencies to host photo shoots and unleash culturally accurate images into the ecosystem. The images will be accessible to AI companies including industry leaders like Adobe, Amazon, Canva, Google, Microsoft, OpenAI and Shutterstock.


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