Innocean Worldwide Canada Hires Social Media Director

Innocean Worldwide Canada is proud to announce the hiring of seasoned social strategist, Alice Choe, as its new social media director.

In her position as social media director, Alice will be responsible for managing Innocean Worldwide Canada’s social media team which is part of the agency’s Digital Labs. She will oversee all social media strategies for Innocean’s national clients including Genesis Motors Canada, Kia Canada Inc., as well as the recently obtained, Goodtimes Brand Inc.

Alice brings to Innocean Worldwide Canada 15 years in the industry, with experience in building and implementing multi-channel strategies at both the brand and agency level. Previously Alice was the digital, social and influencer lead on consumer products at Huawei Canada. Prior to this, Alice held the position of director, digital and social media at North Strategic where she led social media for high-profile accounts such as Tim Hortons. She has also worked on the brand side at Target, Sears and Rogers.

“We are pleased to welcome Alice to Innocean Worldwide Canada as our new social media director” said Reuben Segelbaum, SVP, head of digital Labs. “Alice brings a great balance between strategy and accounts and will play a key role in assisting our clients with connecting media and user experiences to the social world.”

In addition to fulfilling the need for an experienced social media director, Alice will play a part in assisting the agency with continuing to grow and develop the social media team through new client acquisitions.