INNOCEAN Berlin Unveiled as #1 German Agency on Little Black Book's League Table of Creativity 2024

Little Black Book has unveiled its League Table of Creativity rankings, with INNOCEAN Berlin the #1 agency in Germany in 2024 and the #1 independent agency in Europe.

The League Table of Creativity is powered by The Immortal Awards, with every single entry into the competition scoring points. Points are attributed to all entrant companies and any credited companies which are members of LBB.

INNOCEAN Berlin has come out on top in Germany this year, putting it at the #2 spot for all time since The Immortal Awards began. This is thanks to the agency’s impactful ‘The First Speech’ campaign for Reporters without Borders Germany, which wowed jurors at every stage and attained Commendation status.

“We are not very bothered about rankings. We are actually focused on creating a body of work that delivers consistency. Work that will be remembered,” European chief creative officer Gabriel Mattar tells LBB. “So, in that case, the Immortals is perfectly aligned with us. Work that stands the test of time. Therefore being recognised for exactly that is definitely something that reinforces we are on the right path.”

He continues: “We have the best culture of any agency I have ever worked in my life. The fact we are so diverse, 35 different nationalities in just 80 employees, makes us very welcoming naturally. That spirit reflects in the work we do. It’s collective. It’s global. It’s relevant. And your recognition is showing us that it is also timeless.”

For Gabriel, it’s all about consistency. The past 12 months have seen INNOCEAN Berlin positioned as #8 most creative independent agency in the world according to The Drum and #14 at Cannes Lions. “Taking into consideration we are just seven years old, we are pretty proud. But the path to glory wasn’t easy. The industry never thought INNOCEAN was going to be a serious creative contender. But year after year we kept working and climbing the charts. Our walls had a message from day one: ‘Glory over pain.’

“And one of the major achievements to me is to turn that mantra into a whole rebrand and positioning of the agency. Launched this week.”

The Immortal Awards director, Paul Monan says, “A huge congratulations to the entire team at INNOCEAN Berlin for their success this year. Not just for topping our German rankings but also for picking up a Commendation for ‘The First Speech’, a very worthy piece of work which is the market's only representation on this year's winners reel. We see wonderful work from these guys every year and look forward to what's next.”

The League Table of Creativity is a transparent ranking of the world’s creative companies, covering creative agencies through to production companies and post production houses within the LBB member base.

Furthering LBB’s mission to celebrate creativity, the League Table can be filtered to show the top-ranking companies in different countries, regions, fields and networks. Check out some of the results here or draw your own insights from the table here.

A points system has been applied to every Immortal Awards entry, all scored by 2024's ten local, six regional and one global juries.

The League Table shows how many points each company has earned, and from how many entries, demonstrating not just the total number of points won but the quality of those points. Points will be added to the table following each Immortal Awards cycle, meaning all Little Black Book members can track their ranking and amass points year-on-year.