Infillion Appoints Brett Sanderson as Vice President of Product Marketing

Infillion, a full-service media platform that helps advertisers elevate their media plans with cookieless data, advanced formats and guaranteed attention, today announced the appointment of Brett Sanderson as vice president of product marketing. Reporting to chief growth and marketing officer Laurel Rossi, Brett will develop and execute Infillion’s go-to-market strategy, focusing on bringing its differentiated media solutions to market. 

As VP of product marketing, Brett will lead product marketing efforts including sales enablement, sales strategy, performance marketing, marketing operations and sales development, ensuring Infillion’s product offerings align with market needs and drive growth. He will also be responsible for strengthening strategic positioning to showcase how Infillion’s unified platform and media solutions enable brands and agencies to achieve their goals in driving full-funnel business outcomes.

“Brett’s expertise spans adtech, CTV, and digital advertising, with a unique blend of creative and brand experience that sets him apart,” said Laurel Rossi, chief growth and marketing officer of Infillion. “His strategic vision and client-first approach perfectly align with Infillion’s mission to deliver cutting-edge, high-performing solutions that empower advertisers to create more meaningful and impactful consumer connections.”

With over a decade of experience in adtech, Brett brings deep expertise in product marketing, go-to-market strategy, and data-driven advertising solutions to Infillion’s expanding team. He has held leadership roles at MiQ and Cadent, where he helped develop and position solutions across programmatic, connected TV and audience measurement. Throughout his career, he has worked closely with brands and agencies to translate complex technologies into actionable strategies that drive performance and business growth.

"Infillion is redefining consumer-first advertising in an era of overwhelming choice," said Brett. "As brands and agencies navigate a crowded media landscape, Infillion stands out by prioritising engagement over interruption. Its proprietary technology, deep insights and omnichannel solutions ensure brands reach consumers in the right context—where attention is highest. I’m excited to join a team that’s bridging the gap between innovation and real business impact.”

Brett’s career began on the agency side, where he managed creative and development teams to design and execute award-winning digital and interactive brand experiences for major global companies such as Coca-Cola, Oreo, American Express, and Comcast. His work on Oreo campaigns garnered Cannes Lions awards, while his contributions to American Express’ Small Business Saturday helped redefine how small businesses engage with consumers. Transitioning into the adtech space, Brett played a role in launching innovative solutions, including MiQ’s Hospital & Doctor Influence measurement. His strategic partnership with Catalina while at Cadent also earned a 2022 AdExchanger Award for Best Data-Driven CTV Campaign.

In addition to his professional accomplishments, Brett is an active industry thought leader. He has contributed to various IAB Working Groups focused on enhancing industry standards and best practices, and he mentors emerging professionals through 212NYC and the Product Marketing Alliance, where he was a Founding 500 Member.