In & Out Productions today announces its partnership with branded content communications company Casta Diva. Combining their skills, experience, and talent, the two companies are dedicated to giving clients and creatives the chance to produce with international talent of the highest quality.
The partnership is naturally born between two of the largest and most experienced companies in the market, complementing one another in terms of talent and ethos. Both are champions of diversity, with In & Out being minority-owned and both being women-led. Together, the pair bring close to 40 years of experience to the table, in addition to over 150 directors. Offering their clientele even more creative options, greater quality, and better service, the alliance will set the pair on the path to becoming one of the most important production hubs in all of America.
Already a giant in the industry, In & Out is sought after by a client list that includes major agencies such as Saatchi & Saatchi, VMLY&R, and Burrell Communications. The production company is known for its enduring reliability and security; able to finance work upfront, ensuring the highest levels of safety during ambitious shoots, and delivering impressive results every time. With the capability to create work in both English and Spanish, the team boasts an expansive reach, being able to produce anywhere and enjoying a vast network of partnerships - now even bigger with the Casta Diva merger.
In & Out and Casta Diva have already proven their ability to strengthen one another and work together in harmony with their recent 23andMe commercial for the US market. With the client searching for a director that understood and upheld their creative vision and a production team that could deliver first-class results whilst on a budget, the two companies joined forces to meet their needs, pairing Casta Diva director Ramiro Nobrega with In & Out Mexico. Hailing from Argentina, Ramiro filmed the spot in Mexico, with producers from both companies working in perfect union to effortlessly craft the campaign.
The companies also joined forces on a US market spot for Nissan Qashqai with TBWA\Buenos Aires, directed by Casta Diva’s Jony Perel and Luciano Ruiz. Originally, the script was designed to take place in an abstract limbo shot inside a studio; Casta Diva, however, wanted to take it outdoors to a real location, free of the restrictions of artificial light and limited space. Looking for this unique site that could reflect an infinite limbo with a clean, paved road, Casta Diva turned to In & Out Mexico for support. Together, they found the perfect solution: a brand new plane runway, in the middle of the desert, surrounded on all sides by mountains and nothing more. Proposing this rare, natural, and cinematic location to the agency and client, the team won the pitch.
Frida Sellar, president and executive producer at In & Out Productions, comments: “In & Out’s strategy of expansion and growth has always included forging more alliances. With Casta Diva, we had been flirting with the idea of creating a more formal relationship for a while, having known each other for years. We compliment each other so well, sharing similar work culture, goals, and high standards for our clients, and we finally realised that we’d be unstoppable together, representing an world-class group of directors that cover an incredible range of creative aspects. That’s what made us take that step from flirting to a real alliance.”
Marcos Hernández, head of production and executive producer at Casta Diva, adds: “This new alliance opens up an incredible opportunity for clients and creative agencies alike: producing with a roster of more than 150 first-class, international directors from a vast spread of countries, with 14 production offices between the the US, Latin America, Europe, and Asia.”
Above: A selection of images from In & Out and Casta Diva's collaborations