In Marketing We Trust Recognised by AFR for Innovative Solution ‘Scalepath'

In Marketing We Trust has been recognised by the Australian Financial Review as one of the top 10 media and marketing companies in its AFR BOSS Most Innovative Companies Awards. 

In Marketing We Trust was recognised for its innovative solution for enterprise businesses, ScalePath. 

ScalePath is a dynamic recommendation engine that plugs into a legacy or custom-built content management system to select and drive better search marketing performance for key pages. 

It enables marketers to roll out scalable fixes by creating dynamic, rule-based URL fixes with low to no involvement from their development team.

Marketers working on large websites (100k URLs or more) have difficulty optimising their site and defining what part of the inventory to focus on to boost organic traffic.

In Marketing We Trust’s chief innovation officer, Frederic Chanut, said: “The majority of optimisation we’ve seen in this field is done at an individual company level. Many of the solutions we see in the market either require a rebuild of the existing web and digital platform or act as a “man-in-the-middle” solution, which increases the risk of cyber attacks.”

ScalePath solves two major challenges for marketers: getting buy-in and rolling out scalable SEO fixes. 

The platform combines all the factors used to determine page importance into a single value in order to help marketers get buy-in for SEO. 

With low to no involvement from the dev team, it also helps marketers roll out scalable fixes in as little as eight weeks.

For Product and Engineering teams, it frees up their time by working only on proven changes and gives them confidence that they are working on items with a proven impact.

“We have over a decade of experience optimising sites with large inventories and bring that expertise to roll out programmes quickly. Our solution is customisable to a client’s own tech stack and integrates with their existing setup which means recommendations are rolled out quicker, cheaper and safer.”

The fixes implemented by using ScalePath have resulted in millions of dollars for companies’ bottom lines.