Impact BBDO to Host Free Online Guide Session for See It Be It

In collaboration with the Cannes Lions International Festival of Creativity, IMPACT BBDO will host a free online information session to guide and answer questions on submitting applications for See It Be It 2025.

The session, to be held on Nov 22 and featuring Laura Brown, Head of Advancing Equitable Access, LIONS, will also have three alumni who have previously participated at the highly competitive See It Be It: Atiya Zaidi, Hira Mohibullah and Huma Mobin. Also online will be Ali Rez, CCO at IMPACT BBDO, who has previously mentored colleagues on applications.

See It Be It is a women-focused programme that aims to create equal opportunities for all in the creative industry – accelerating careers to work towards gender equality. The initiative’s goal is equal numbers, across genders, across all levels of seniority.

The See It Be It talent programme was founded in 2014 by Cannes Lions with the mission to achieve equal gender representation of creative directors and leaders across the global industry. Successful applicants attend a four-day learning programme that includes mentorship, masterclasses with industry leaders, backstage access and sessions tailored towards each person’s career goals.

Successful applicants for See It Be It get a fully funded trip to Cannes Lions, including accommodation and travel. They also receive an all-access Festival pass, so they can access every stage and session.

The online session will be held on Friday, November 22 at 6pm Dubai time, and is open to all who are eligible from the region. To participate, please send an email to maryna.belahur@impactbbdo.ae with "SIBI session Confirmation" in the subject line, along with a question you may have.